Think Privacy

Part provocation, part education, Think Privacy is an ongoing campaign to raise awareness about emerging issues in an era of exuberant data collection. It first launched at the New Museum Store in March 2016 in New York City with a series of 4 posters and a large tiled mirror on Bowery Street with the text "Today's Selfie Is Tomorrow's Biometric Profile" in bright orange, taunting viewers to spread #thinkprivacy messaging throughout social media.

The designs riff on Facebook's motivational office posters and screen prints from their Analog Research Laboratory (2010-2013), making use of trite and delcarative statements, but flips the script to pro-privacy messages and pithy critiques.

Since the original designs for the New Museum Store in 2016, the Think Privacy series has been commissioned by the Aksioma in Ljublijana (2017), Victoria & Albert Museum in London (2017), Whitney Museum Store in NYC (2018), Seoul Mediacity Biennale (2018), and most recently for Elektron in Luxembourg (2026).

Commisions (2017 - ongoing)

Elektron Commission 2026

Nationwide pro-privacy advertising campaign commissioned by Elektron.lu with posters translated to Luxembourgish, German, French, and Portuguese. Exhibited from July 14 - October 31 2026.

Commission: Aksioma

Custom poster for city of Ljublijana and an exhibition at Aksioma. The slogan "METADATA PODATKI UBIJAJO" translates back to "METADATA KILLS"

Seoul Mediacity Biennale 2018

Design refresh for Seoul Mediacity Biennale (2018) based on the "Data Never Dies" poster from 2016.

Commission: Whitney Museum Store

Custom postcard for Laura Poitras’ Astro Noise Exhibition at Whitney Museum of Art

Victoria & Albert Museum 2017

Mirror installation for V&A museum London 2017 https://www.instagram.com/p/BTb-qPXDMKY

Original Poster Designs for New Museum Store 2016

Project Credits

• Poster concepts and design: Adam Harvey
• With thanks to Sascha Mombartz for the "think privacy" lettering
• And Etienne Warneck for production assistance